My story

Mike Bayfield

I simply love telling stories – as a creative director, strategist, and copywriter. British, living in the Netherlands.

I've been doing it for 20+ years in some of the worlds leading agencies – like Ogilvy, BBDO, and Wunderman Thompson. I write, direct, and lead international teams to create world-class communication and shape the brand voice, for some of the world’s big-name brands.

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Automotive, pharma, financial services, FMCG and more – I’ve developed brand identities and TOV, and created 360° campaigns and content across all social, digital and traditional channels. But always story first. Not social.

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On top of that, I’ve produced live and virtual events, such as the global launch of Calantic for Bayer: a pioneering new platform for AI in radiology. We created the brand from scratch, and the launch campaign, with an industry-first, live-broadcast event in New York.

I work at the highest levels, collaborating closely with senior colleagues, partners and C-level clients: developing strategy, leading presentations and winning pitches. I’ve also won over 40 international awards – including Cannes Gold and Silver Lions, One Show Gold and Silver Pencils and D&AD.

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Still buzzing with as much energy and enthusiasm as the day I started, I’m just as happy getting my hands dirty, writing and creating, as I am inspiring and leading other creatives to do the same. And now AI is helping me do all of this even faster and better.

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And, when I'm not creating advertising, I'm writing stories with screenplays and novels. Four screenplays so far, and I just published my first novel. Second one on the way.

But, enough about my story. Let's talk about how I could help you tell yours.