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What shoes would your brand wear?
How an actor’s creative choices might help you make better ones for your brand. Everything I know about advertising I learnt from the movies #17. Laurence Olivier was one of the greatest stage and screen actors of the twentieth century. For playing Nazi dentist Dr. Christian Szell, in the 1977 movie Marathon Man, he received one of his 10 Oscar nominations. On top of winning Best Actor for Hamlet, way back in 1949. How was he able to so brilliantly embody the character and po
Mike Bayfield
Feb 42 min read


The Last Journey – keeping it real(ish)
What can a Swedish arthouse film tell us about authenticity in advertising? Or in anything else for that matter. Everything I know about...
Mike Bayfield
May 13, 20254 min read


The Karate Kid - mastering your craft the hard way
Does AI really give us all the tools we need to create kick-ass advertising, or do we still need to put the hours in to master our craft?...
Mike Bayfield
Apr 16, 20253 min read


The Producers - do your worst
Struggling to come up with that ground-breaking, award-winning, career-defining idea? Then maybe you’re trying too hard. Everything I...
Mike Bayfield
Apr 16, 20252 min read
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