Calantic – brand launch

The future of radiology (and probably life as we know it too) is AI. Calantic is a new global AI platform for Bayer in Radiology – a kind of App Store for radiologists – offering  a suite of AI applications that are transforming radiology. I led the global creative team to create the brand from scratch, including a launch campaign with an industry-first global launch event in New York. I also led the writing of the copy for the website