Calantic – global brand launch

The future of radiology (and probably life as we know it too) is AI. Calantic was a new global AI platform for Bayer in Radiology – a kind of App Store for radiologists – offering  a suite of AI applications to transform radiology.

 

I led the global creative team to create the brand from scratch, including a launch campaign with an industry-first global launch event in New York – hosted online in a virtual conference environment. I also directed the launch film, and led the writing of the copy for the website.