Aviva – UK Athletics

Aviv is the UK's largest insurance company, and around the time of the 2012 London Olympics were official sponsors of UK Athletics. But not the actual Olympics.

In the run-up to the Games, they wanted us to create a campaign promoting Aviva’s support. But there was one small problem: we were not allowed to make any direct reference to the games themselves: like by saying "Olympics," or "London," or "Gold," or "medals." Or “Games.”  This film spearheaded an integrated campaign, that found a smart way to do it.