BSM

BSM (British School of Motoring) is the UK’s largest driving school, and drives sales through regular promotions. 

For a Christmas promotion I came up with the concept of an 'L-shaped' Christmas stocking (representing the familiar red ‘L-plate’ used by learner drivers) for an integrated campaign across press, DM, online and POS in BSM centres – as wrapping paper too.  
 

For another promotion, I had the idea of recreating the L-plate as a DM piece, using a £50 note (OK, so not a real one) and a bit of simple origami.