Trina Solar

We won the pitch for Trina Solar – the world’s No. 3 solar panel producer – by creating a character who knows more about solar energy than most. One who sits on rooftops all day soaking it up. Kicking off the campaign with a stand at Intersolar, Europe’s premiere solar energy trade fair, visitors could play an interactive AR game, to "Catch the Sun" (i.e. the lizard) and even take home a cute cuddly toy, so their kids would talk about Trina Solar too.