Trina Solar

How can you tell one solar panel from another? Or one solar panel manufacturer? The problem is you can’t. The technology, design, performance and price are pretty much the same across the board. Or, rather, roof.

Trina Solar – the world’s No. 3 solar panel producer – asked us to change that, to showcase their expertise and make them stand out more among the field.

So, we created a unique character – a true solar energy expert, who sits on rooftops all day soaking it up. Kicking off the campaign with a stand at Intersolar, Europe’s premiere solar energy trade fair, visitors could play an interactive AR game, to "Catch the Sun" (i.e. lizard) and even take home a cute cuddly toy, so their kids would talk about Trina Solar too.