Diaceutics – US launch campaign

The healthcare-pharma system is so complex, that diagnostic-driven therapies often don’t reach the patients who need them. There are too many gaps in it. Diaceutics' mission is to help pharma companies close them: so that every patient is identified, diagnosed and receives the right therapy at the right time.
 

My mission was to help Diaceutics communicate this to the US market, by evolving the brand positioning and identity, and creating a launch campaign platform. The creative campaign idea, “Closing the gap,” was rolled out across digital and social platforms, and at major industry events.