Diaceutics – US launch campaign

The healthcare-pharma system is so complex, that diagnostic-driven therapies often don’t reach the patients who need them. There are too many gaps in it. Diaceutics' mission is to help pharma companies close them: so that every patient is identified, diagnosed and receives the right therapy at the right time.
 

My mission was to help Diaceutics communicate this to the US market, with a launch campaign platform. The creative idea, “Closing the gap,” was rolled out across digital and social platforms, and at major industry events.