Mazda – Will it Grip?

Few cars grip the road quite like a Mazda equipped with Mazda’s i-ACTIVE All-Wheel Drive. But how do you bring that to life in a unique and memorable way?

This was one of a series of three web films, I led the creation of, as part of a digital campaign. Hosted on YouTube, we also created additional teaser content to feed into the films, across other social media channels.