Audi – Roadside Assistance

In the unlikely event that your "Technik" loses its "Vorsprung" you don’t want just any Tom, Dick or Heinrich trying to find it again. You want people who really know what they’re doing. Audi people.

To express that, and so sell more Audi Roadside Assistance – the brand’s own breakdown cover – I helped create this beautiful print, retail and CRM campaign.