Kontor – Back to Vinyl

Kontor, the world’s biggest dance music label, needed to promote a new track from one their biggest DJs, Boris Dlugosch, to the advertising industry. And the main medium DJs use is vinyl. 

The problem was, few of our target audience, had turntables, and if they did – not at the office. So we gave them a rather special one. 

 

The mailing was a huge hit with the audience  – and at Cannes, picking up two Gold Lions, as well as many other international awards.