Duracell Professional

To drive commercial success in professional markets, Duracell Europe needed to bring the brand fame and personality of its consumer marketing to its B2B audience.

To do that, I helped create the concepts and characters for a family of ‘Professional’ bunnies (which we had handmade) to represent the different product lines, for use in all use in all communications. I also wrote the copy and helped design the Duracell Professional European website, which was translated into various European languages.