London Eye

The first ads I ever made: for the then British Airways London Eye.

These posters were designed for London Black Cabs, to go in the frames on the panel behind the driver, because taxi drivers love telling tall stories about celebs they’ve had in their cabs.

 

They won me a place on the prestigious D&AD creative workshops, competing against 250 others. They were judged the best of all entries by the agency running the workshops: Howell Henry. Who had just been named: Campaign’s Agency of the Decade.