Wrigley's Spearmint Gum – OOH

Wrigley’s Spearmint Gum is the world’s most popular gum. My task was to remind people why.

Using the theme of ‘classic’ stories, my team and I positioned it as a ‘classic’ amongst gums – with its long–lasting taste.​ It became the third most-awarded print campaign in the world 2016 – including two Cannes Silver Lions and Clio Bronze, 2X Bronze New York Festivals and 2X One Show merits.