Your brand is the story you want to tell to the world – whether it’s for your business or yourself. Or even your country. Everything I know about advertising I learnt from the movies #12 As advertisers we are storytellers, if only in a small way. As such, we need to create stories that resonate with and reflect the values and beliefs of our audiences, of the society in which we live. Stories – whether they are in an ad, a song, a book or a Hollywood movie - that do, are the o