What's the story? #2 - why storytelling will always be the key to building great brands. The great American writer Kurt Vonnegut knew more than a little about storytelling. His most famous book, Slaughterhouse Five, is widely regarded as one of the best novels of the twentieth century. Based on his own experiences as a prisoner of war in Dresden, during the devastating firebombing, it is a story of time and space travel, and the horrors of war. Vonnegut wrote many other novel