What's the story? #3 - why storytelling will always be the key to building great brands. Monsters Inc. Finding Nemo. Toy Story. Apart from being much-loved animated movies, that have become part of our culture – and maybe your childhood – what do they all have in common? Andrew Stanton. You may not know the name, but he is the creator of them – as writer, and also sometimes director. He gave a brilliant TED talk a few years ago, the premise of which was: “storytelling is joke