What's the story? #9 – why storytelling will always be the key to building great brands. There’s a famous story Richard Branson tells, about when he was a little boy, around five year’s old. He was travelling in the car one day, when his mother stopped a few miles from home, made him get out and find his own way back. She wanted to teach him to be independent and overcome his shyness. Luckily he did, as we might not have had seat-back screens on planes, or the Sex Pistols. Th